We’re strong believers that sharing your expertise is one of the best ways to market your business organically.
Over the past 19 years, we have focused our business exclusively on forensic accounting. We’ve positioned ourselves as experts when it comes to this subject matter. We don’t try to do anything else.
Focusing on this niche has brought us international opportunities. We speak many times a year, all over the world about forensic accounting. People are actually interested in what we have to say because they know we have the experience to back it up.
You want people to listen to you? Know what you’re talking about and have experience doing it. You need to be able to answer any question someone asks you about your field and all the in depth details.
Here’s a great article we ran across in Inc. Magazine, with eight steps that will help you get started.
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